(BPT) - Whether it's served hot or iced, sweetened or black, coffee remains one of the most popular beverages in the United States - and the world. According to Drive Research, 73% of Americans enjoy coffee daily, and a whopping 93% consume it at least once per week. But the cost of this favorite drink keeps increasing, putting the rapidly growing $130 billion coffee industry at risk as global warming could reduce available viable land for coffee cultivation up to 50% by 2050. Coffee consumption has skyrocketed 60% over the last 30 years, resulting in significant environmental damage in coffee-growing regions, including deforestation, increased water usage and extensive pesticide use.
