About Byrna Technologies, Inc. - Common Stock (BYRN)
Byrna Technologies Inc is a publicly traded company that specializes in the development and production of innovative non-lethal personal protection devices. The company focuses on creating advanced firearms and munitions that are designed for use in personal safety and law enforcement applications. Byrna aims to provide users with effective tools for defense while minimizing the risk of serious injury or fatalities associated with traditional firearms. Through its commitment to safety and innovation, Byrna Technologies is positioned in the growing market for non-lethal self-defense solutions. Read More
Shares of non-lethal weapons company Byrna (NASDAQ:BYRN)
jumped 17.8% in the morning session after it reported third-quarter results that significantly beat Wall Street's profit expectations.
Non-lethal weapons company Byrna (NASDAQ:BYRN) met Wall Street’s revenue expectations in Q3 CY2025, with sales up 35.1% year on year to $28.18 million. Its GAAP profit of $0.09 per share was 40.6% above analysts’ consensus estimates.
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Shares of non-lethal weapons company Byrna (NASDAQ:BYRN)
jumped 3.7% in the morning session after the company announced the appointment of two new members to its Board of Directors.
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Shares of non-lethal weapons company Byrna (NASDAQ:BYRN)
jumped 4% in the morning session after the company announced preliminary record revenue for its fiscal third quarter ended August 31, 2025.
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Shares of non-lethal weapons company Byrna (NASDAQ:BYRN)
jumped 4.8% in the afternoon session after an analyst at B. Riley maintained a 'Buy' rating and a $46 price target on the stock.
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Shares of non-lethal weapons company Byrna (NASDAQ:BYRN)
fell 5.4% in the afternoon session after investors appeared to take profits after a significant rally the previous day.
Earnings results often indicate what direction a company will take in the months ahead. With Q2 behind us, let’s have a look at Byrna (NASDAQ:BYRN) and its peers.
Shares of non-lethal weapons company Byrna (NASDAQ:BYRN)
jumped 6.4% in the morning session after the company reported a 50% surge in web traffic and a 31% increase in sales after launching a new AI-driven advertising campaign. The personal defense technology company announced that its new proprietary AI-driven advertising process has led to a record 50,000 average daily web sessions in the first 21 days of August, a 50% increase. The successful campaign, titled "We Don't Sell Bananas," has garnered over 66 million views and has already translated into higher sales. Byrna reported that sales on its own website rose 31% during the period, while sessions on its Amazon store grew 75% compared to the 2025 average. Furthermore, the AI strategy has proven highly cost-effective, reducing customer acquisition costs by 43% to just $0.53 per visitor. Investors are reacting positively to the news that the company's innovative marketing is successfully boosting consumer engagement and sales.
A number of stocks fell in the afternoon session after an unexpectedly sharp rise in wholesale inflation fueled concerns about rising costs and their impact on corporate profits. The primary catalyst was the July 2025 Producer Price Index (PPI), a measure of inflation at the wholesale level, which jumped 0.9% against forecasts of a 0.2% rise. This represents the most significant monthly increase in over three years, pointing to mounting cost pressures for manufacturers, with tariffs cited as a key factor. This data complicates the Federal Reserve's upcoming interest rate decisions, as persistent inflation may prevent rate cuts, creating a headwind for cyclical sectors like Industrials.
