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3 Reasons Investors Love Philip Morris (PM)

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In a sliding market, Philip Morris has defied the odds, trading up to $152.02 per share. Its 26.6% gain since October 2024 has outpaced the S&P 500’s 9.9% drop. This was partly due to its solid quarterly results, and the performance may have investors wondering how to approach the situation.

Is now still a good time to buy PM? Or is this a case of a company fueled by heightened investor enthusiasm? Find out in our full research report, it’s free.

Why Are We Positive On PM?

Founded in 1847, Philip Morris International (NYSE:PM) manufactures and sells a wide range of tobacco and nicotine-containing products, including cigarettes, heated tobacco products, and oral nicotine pouches.

1. Rising Sales Volumes Show Elevated Demand

Revenue growth can be broken down into changes in price and volume (the number of units sold). While both are important, volume is the lifeblood of a successful staples business as there’s a ceiling to what consumers will pay for everyday goods; they can always trade down to non-branded products if the branded versions are too expensive.

Philip Morris’s average quarterly volume growth was a healthy 2.6% over the last two years. This is pleasing because it shows consumers are purchasing more of its products.

2. Elite Gross Margin Powers Best-In-Class Business Model

At StockStory, we prefer high gross margin businesses because they indicate pricing power or differentiated products, giving the company a chance to generate higher operating profits.

Philip Morris has best-in-class unit economics for a consumer staples company, enabling it to invest in areas such as marketing and talent. As you can see below, it averaged an elite 64.1% gross margin over the last two years. That means for every $100 in revenue, only $35.87 went towards paying for raw materials, production of goods, transportation, and distribution.

Philip Morris Trailing 12-Month Gross Margin

3. Excellent Free Cash Flow Margin Boosts Reinvestment Potential

Free cash flow isn't a prominently featured metric in company financials and earnings releases, but we think it's telling because it accounts for all operating and capital expenses, making it tough to manipulate. Cash is king.

Philip Morris has shown terrific cash profitability, driven by its lucrative business model that enables it to reinvest, return capital to investors, and stay ahead of the competition. The company’s free cash flow margin was among the best in the consumer staples sector, averaging 25.5% over the last two years.

Philip Morris Trailing 12-Month Free Cash Flow Margin

Final Judgment

These are just a few reasons why we're bullish on Philip Morris, and with its shares beating the market recently, the stock trades at 21.8× forward price-to-earnings (or $152.02 per share). Is now the right time to buy? See for yourself in our comprehensive research report, it’s free.

Stocks We Like Even More Than Philip Morris

Donald Trump’s victory in the 2024 U.S. Presidential Election sent major indices to all-time highs, but stocks have retraced as investors debate the health of the economy and the potential impact of tariffs.

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