Cinnamon Toast Crunch and HORMEL® BLACK LABEL® Bacon Bring the Cinnamon Sizzle to Breakfast with New Limited-Edition Cereal

The breakfast duo is back with a new twist that merges cinnamon goodness with savory bacon flavors all in one bowl

Bold taste meets breakfast traditions as Cinnamon Toast Crunch and HORMEL® BLACK LABEL® bacon reunite for another irresistible flavor combination: Cinnamon Toast Crunch Bacon Flavored Cereal.*

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Cinnamon Toast Crunch and HORMEL® BLACK LABEL® Bacon come together again to debut limited-edition sweet and savory cereal

Following last year’s buzzworthy debut of the HORMEL® BLACK LABEL® CINNAMON TOAST CRUNCH™ Flavored Thick Cut Bacon, this sizzling sequel is flipping the script at the breakfast table. Infused with Hormel’s smoky flavor and blasted with Cinnamon Toast Crunch’s signature Cinnadust, this limited-edition cereal delivers a crunch with every savory bacon bite, making it perfect for breakfast and snacking.

“This collaboration is rewriting the rules of breakfast,” said Brandon Tyrrell, Senior Marketing Manager at General Mills. "Bringing these two iconic breakfast staples and irresistible flavors together gives our fans even more reasons why they Must Cinnadust.”

“After seeing the fan response to last year’s collaboration, we knew we had to bring these two breakfast icons back together,” said Samantha Harkness, Brand Manager at Hormel Foods. “We’re reimagining where and how bacon shows up in consumer’s routines, and we think they are going to love it just as much, if not more than last year’s partnership debut.”

Each specially designed 6 oz pouch is adorned with Cinnamon Toast Crunch Cinnaswirls and Hormel’s signature Black Label, bringing together the signature branding of both household names for one unforgettable breakfast experience.

Starting Tuesday, July 8, fans can snag a pouch of Cinnamon Toast Crunch Bacon Flavored Cereal for $5.84, available exclusively at Walmart.com, while supplies last.

*Made with artificial bacon flavor

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

About Hormel® Black Label® Brand

Bacon plays a larger-than-life role in consumers' lives. It's more than food. It's a symbol, a feeling, an experience. That's what the makers of the Hormel® Black Label® brand believe. First established in 1963, the Hormel® Black Label® brand is the fastest-growing bacon brand in America and continues to push the bacon world forward, offering a portfolio of flavor-forward products that no other brand can match. For more information on all Hormel® Black Label® products, including nutritional information, recipes and where to buy, visit blacklabelbacon.com.

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