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Baked by Melissa is on a Mission with PAW Patrol™

via Business Wire

Iconic NYC Bite-Size Cupcake Brand Redefines the Children’s Birthday Space with the Launch of PAW Patrol’s First-Ever Baked Goods Licensing Deal

Baked by Melissa, the New York-based dessert company famous for its handcrafted bite-size cupcakes and treats, today announced its latest licensing partnership with Paramount Consumer Products, launching an exclusive collection of PAW Patrol cupcake assortments in-store, online and through B2B and wholesale distribution.

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Baked by Melissa's special-edition PAW Patrol cupcakes

Baked by Melissa's special-edition PAW Patrol cupcakes

With rising consumer demand in both the food and celebration spaces, Baked by Melissa is now filling the gap in the marketplace with PAW Patrol’s first-ever baked goods licensing partnership. Partnering with the global franchise beloved by parents and their children, Baked by Melissa is strategically expanding its audience by launching a playful, co-branded cupcake collection designed to reach Millennial parents. This partnership firmly positions Baked by Melissa at the center of birthday celebrations—empowering parents through every moment of their parenting journey and redefining how families celebrate their child’s sweetest milestones.

“We're thrilled to be working with the PAW Patrol franchise and see this partnership as a way to bring parents everywhere the most delicious and convenient birthday party treat in flavors that make kids excited. Cupcakes to the rescue," said Melissa Ben-Ishay, CEO and Co-Founder of Baked by Melissa. "As a parent, I love that 2-3 Baked by Melissa cupcakes feels indulgent but still keeps the sweet treats in moderation. This makes our bite-size cupcakes the perfect celebration indulgence for kids of all ages.”

The hit series – which is produced by Spin Master Entertainment and airs on Nickelodeon – is a preschool rite of passage for children and Baked by Melissa opens a new door into the birthday space by making these themed sweet treats available and accessible nationwide. These special-edition cupcakes will be featured in the PAW Patrol 25-pack ($42) and four different 6-packs—each featuring a character-themed sleeve—for $11, available in-store at all Baked by Melissa locations. At bakedbymelissa.com, the 25-pack and bundles of four 6-packs ($44) will be available along with 3-packs in bundles of 12 ($70), all offered with nationwide shipping, in-store pickup, and same-day delivery in Manhattan. Additionally, there will be a special PAW Patrol Gift Box ($8) that can be included with any 25-pack offering in-store or at bakedbymelissa.com.

This collaboration follows several significant partnerships with other beloved consumer brands like Wonder, Good Culture, Tabasco, Squishmallows, and more—further cementing Baked by Melissa as a leader in the food space. As the brand continues to expand its national presence, it remains committed to its original mission—to deliver delicious, meaningful moments of joy to consumers of all ages.

For more information, please visit Baked by Melissa’s website at bakedbymelissa.com.

ABOUT BAKED BY MELISSA

Founded by Melissa Ben-Ishay in 2008, Baked by Melissa is the NYC-based dessert brand famous for its bite-size cupcakes and treats. The company operates 10 retail locations and ships its premium treats nationwide. With handcrafted nostalgic flavors developed by Melissa herself, innovative packaging, gift boxes for every occasion, and extensive corporate event & gifting options, Baked by Melissa has become a go-to treat for celebrating life’s moments across the U.S. Visit BakedbyMelissa.com to learn more.

ABOUT PARAMOUNT CONSUMER PRODUCTS

Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.

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